Overview of this course:
The Digital Marketing Specialist Masters Program isdesigned to transform you into a digital powerhousewith in-depth expertise in every branch of onlinemarketing. The training is structured around a provenlearning path prescribed by senior industry leaders.Hands-on learning with live projects and simulationexams complements world-class course content inSEO, PPC, social media, and web analytics. Learnershave the flexibility to attend as many of the 35+ liveonline instructor-led classes as necessary. Monthlymentoring sessions by international keynoteinfluencers and thought leaders round out thelearning, adding a global dimension to the training.
The Digital Marketing Specialist Masters Program isdesigned to transform you into a digital powerhousewith in-depth expertise in every branch of onlinemarketing. The training is structured around a provenlearning path prescribed by senior industry leaders.
COURSE:
STEP1:- Mastering SEO, Content Marketing, PPC and Digital Analytics
STEP2:- Mastering Social Media, Mobile Marketing and Digital Strategy
STEP3:- Advanced Web Analytics
STEP4:- Advanced Search Engine Optimization (SEO)
STEP5:- Advanced PPC Certification Program
STEP6:- Advanced Social Media
STEP7:- Digital Marketing Capstone
LESSONS:
STEP1:- Mastering SEO, Content Marketing, PPC and Digital Analytics
Fundamentals of Marketing:- This course will help you master digital channels such as search engine optimization (SEO), content marketing ppc, programmatic and digital analytics.
Key Learning Objectives :-
Course Curriculum:-
STEP2:- Mastering Social Media, Mobile Marketing and Digital Strategy
Demystifying Digital Channels:- This course will make you an expert on digital channels and how to target the right audience. You will learn about social media, facebook marketing, youtube marketing, email and mobile marketing, and marketing automation.
Key Learning Objectives:-
Course Curriculum:-
STEP3:- Advanced Web Analytics
Performance Analysis:- This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics
Key Learning Objectives:-
Course Curriculum:-
STEP4:- Advanced Search Engine Optimization (SEO)
SEO Tools & Techniques:- The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including the process of organically driving trac to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.
Key Learning Objectives:-
Attain the essential knowledge in SEO techniques
Get the in-depth understanding on:
• On-page best practices
• SEO methods to generate relevant keywords
• Competitive analytics
• Design & architecture
• Site optimization & best practices
• SEO for local search
• SEO site audits
Course Curriculum:-
Lesson 1 : Introduction to SEO
Lesson 2 : How Search Engines Work
Lesson 3 : Keyword Research
Lesson 4 : On-Page Optimization
Lesson 5 : Website Management and Optimization
Lesson 6 : Off-Page SEO
Lesson 7 : Planning A New Website
Lesson 8 : Market Your Optimized Website
Lesson 9 : Analytics and Measurement
Lesson 10 : What's Next-Learning Path
STEP5:- Advanced PPC Certification Program
PPC Tools & Techniques:- The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.
Key Learning Objectives:-
Course Curriculum :-
Lesson 01 - Psychology of Search
Lesson 02 - Buying Funnel
Lesson 03 - Understanding Keyword Organization
Lesson 04 - Keyword Match Types
Lesson 05 - Negative Keywords and Managing Search Terms
Lesson 06 - Keyword Research
Lesson 07 - Creating Compelling Ads
Lesson 08 - Advanced Ad Features
Lesson 09 - Ad Testing
Lesson 10 - Ad Extensions
Lesson 11 - Campaign Types Budget and Reach
Lesson 12 - Location and Language Targeting
Lesson 13 - Introduction to Audience Types
Lesson 14 - How to Segment Data and Create Lists
Lesson 15 - Using the Audience Lists to Reach Customers
Lesson 16 - Introduction to the Display Network
Lesson 17 - Display Targeting Options
Lesson 18 - Display Ad Formats
Lesson 19 - Setting And Measuring Goals
Lesson 20 - Bidding and Attribution
Lesson 21 - Reporting and Testing
Lesson 22 - Ad group organization
Lesson 23 - Campaign Organization
Lesson 24 - Working with Multiple Accounts
Lesson 25 - Introduction to Quality Score
Lesson 26 - Working with Quality Score
Lesson 27 - Quality Score Diagnosis and Pivot Tables
Lesson 28 - Setting Up Your PPC Strategy
Lesson 29 - Creating Your Account
Lesson 30 - Managing Your Account
Lesson 31 - Shopping and Video Campaigns
Lesson 32 - Automation and Other Tools
STEP6:- Advanced Social Media
Social Media Marketing Tools & Techniques:- The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns
Key Learning Objectives:-
Course Curriculum:-
STEP7:- Digital Marketing Capstone
The Digital Marketing Capstone project will give you an opportunity to implement the concepts and skills you learned in this course. Through dedicated mentoring sessions, you’ll learn how to solve real-world, industry-aligned case studies.
Tailored learning solutions
Flexible pricing options
Enterprise-grade learning management system (LMS)
Enterprise dashboards for individuals and teams
24X7 learner assistance and support
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