About SMTI-INDIA Courses

Overview of this course:

The Digital Marketing Specialist Masters Program isdesigned to transform you into a digital powerhousewith in-depth expertise in every branch of onlinemarketing. The training is structured around a provenlearning path prescribed by senior industry leaders.Hands-on learning with live projects and simulationexams complements world-class course content inSEO, PPC, social media, and web analytics. Learnershave the flexibility to attend as many of the 35+ liveonline instructor-led classes as necessary. Monthlymentoring sessions by international keynoteinfluencers and thought leaders round out thelearning, adding a global dimension to the training.

The Digital Marketing Specialist Masters Program isdesigned to transform you into a digital powerhousewith in-depth expertise in every branch of onlinemarketing. The training is structured around a provenlearning path prescribed by senior industry leaders.

COURSE:

STEP1:- Mastering SEO, Content Marketing, PPC and Digital Analytics

STEP2:- Mastering Social Media, Mobile Marketing and Digital Strategy

STEP3:- Advanced Web Analytics

STEP4:- Advanced Search Engine Optimization (SEO)

STEP5:- Advanced PPC Certification Program

STEP6:- Advanced Social Media

STEP7:- Digital Marketing Capstone

 

LESSONS:

STEP1:- Mastering SEO, Content Marketing, PPC and Digital Analytics

Fundamentals of Marketing:- This course will help you master digital channels such as search engine optimization (SEO), content marketing ppc, programmatic and digital analytics.

Key Learning Objectives :-

  • Gain an in-depth understanding of the search engine optimization (SEO) and fundamentals of digital marketing
  • Master digital marketing analytical tools - Google Analytics
  • Gain the core concepts of Content Marketing and Digital Analytics
  • Understand the fundamentals of PPC and Google Ads

Course Curriculum:-

  • Digital Marketing Program Introduction
  • SEO FoundationContent Marketing Foundation
  • Digital Analytics Foundation
  • Google Analytics
  • PPC Foundation
  • Google Ads Fundamentals
  • Programmatic Buying

 

STEP2:- Mastering Social Media, Mobile Marketing and Digital Strategy

Demystifying Digital Channels:- This course will make you an expert on digital channels and how to target the right audience. You will learn about social media, facebook marketing, youtube marketing, email and mobile marketing, and marketing automation.

Key Learning Objectives:-

  • Gain in-depth knowledge on Social Media Marketing channels like Facebook, Instagram, Youtube and Twitter
  • Understand the foundation of Email and Mobile Marketing
  • Garner skills to create an efficient Digital Marketing Strategy

Course Curriculum:-

  • Social Media Foundation
  • Facebook Marketing
  • YouTube and Video Marketing
  • Twitter Marketing
  • Mobile Marketing Foundation
  • Email Marketing Foundation
  • Marketing Automation Foundation
  • Website Conversion Rate Optimization Foundations
  • Digital Marketing Strategy

 

STEP3:- Advanced Web Analytics

Performance Analysis:- This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics

Key Learning Objectives:-

  • Attain in-depth knowledge of Digital Analytics along with business understanding
  • Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more

Course Curriculum:-

  1. Introduction to Digital Analytics
  2. Building Blocks
  3. Fundamentals of Digital Analytics
  4. Business Perspective
  5. Methodology -Lean Six Sigma
  6. Data Analysis Fundamentals
  7. Analysis Perspective: Providing Insights
  8. Enabling Capabilities
  9. Managing Analytics
  10. Audience
  11. Acquisition
  12. Behavior
  13. Conversions Onboarding
  14. Retention and Expansion
  15. Advocacy
  16. Privacy and Ethics
  17. Wrapping Up

 

STEP4:- Advanced Search Engine Optimization (SEO)

SEO Tools & Techniques:- The Advanced Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. You’ll master the many facets of SEO, including the process of organically driving trac to your websites with keyword management and research, on-page and off-page optimization, link building, URL building, SEO analytics and more and you’ll acquire extensive project experience to prepare you for managing inbound marketing initiatives.

Key Learning Objectives:-

Attain the essential knowledge in SEO techniques

Get the in-depth understanding on:

• On-page best practices

• SEO methods to generate relevant keywords

• Competitive analytics

• Design & architecture

• Site optimization & best practices

• SEO for local search

• SEO site audits

Course Curriculum:-

Lesson 1 : Introduction to SEO

Lesson 2 : How Search Engines Work

Lesson 3 : Keyword Research

Lesson 4 : On-Page Optimization

Lesson 5 : Website Management and Optimization

Lesson 6 : Off-Page SEO

Lesson 7 : Planning A New Website

Lesson 8 : Market Your Optimized Website

Lesson 9 : Analytics and Measurement

Lesson 10 : What's Next-Learning Path

 

STEP5:- Advanced PPC Certification Program

PPC Tools & Techniques:- The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

Key Learning Objectives:-

  • Understand the Keyword research and organization along with managing search
  • Understanding the advanced Ad features, testing and extensions
  • Know the audience types and how to segment it to reach the customers

Course Curriculum :-

Lesson 01 - Psychology of Search

Lesson 02 - Buying Funnel

Lesson 03 - Understanding Keyword Organization

Lesson 04 - Keyword Match Types

Lesson 05 - Negative Keywords and Managing Search Terms

Lesson 06 - Keyword Research

Lesson 07 - Creating Compelling Ads

Lesson 08 - Advanced Ad Features

Lesson 09 - Ad Testing

Lesson 10 - Ad Extensions

Lesson 11 - Campaign Types Budget and Reach

Lesson 12 - Location and Language Targeting

Lesson 13 - Introduction to Audience Types

Lesson 14 - How to Segment Data and Create Lists

Lesson 15 - Using the Audience Lists to Reach Customers

Lesson 16 - Introduction to the Display Network

Lesson 17 - Display Targeting Options

Lesson 18 - Display Ad Formats

Lesson 19 - Setting And Measuring Goals

Lesson 20 - Bidding and Attribution

Lesson 21 - Reporting and Testing

Lesson 22 - Ad group organization

Lesson 23 - Campaign Organization

Lesson 24 - Working with Multiple Accounts

Lesson 25 - Introduction to Quality Score

Lesson 26 - Working with Quality Score

Lesson 27 - Quality Score Diagnosis and Pivot Tables

Lesson 28 - Setting Up Your PPC Strategy

Lesson 29 - Creating Your Account

Lesson 30 - Managing Your Account

Lesson 31 - Shopping and Video Campaigns

Lesson 32 - Automation and Other Tools

 

STEP6:- Advanced Social Media

Social Media Marketing Tools & Techniques:- The Advanced Social Media Course will transform you into an industry-ready social media marketer. It combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns

Key Learning Objectives:-

  • Understand the in-depth concepts of social media marketing
  • Get to know more on social media tools
  • Learn from scratch about Youtube and video marketing
  • Learn about advertising and Facebook Marketing Platform

Course Curriculum:-

  • Introduction to Social Media
  • Creating a Social Media Strategy
  • Understanding Paid Earned and Owned Social Media
  • Social SharingBlogging for Business
  • Finding and Communicating with Influencers
  • Video and YouTubeYouTube Advertising
  • Social Networking and Facebook
  • Facebook Advertising
  • Microblogging and Twitter
  • Twitter Advertising
  • Online Reputation Management
  • Social Media Measurement
  • Social Media Analytics
  • Pinterest Marketing
  • Marketing through LinkedIn
  • Instagram

 

STEP7:- Digital Marketing Capstone

The Digital Marketing Capstone project will give you an opportunity to implement the concepts and skills you learned in this course. Through dedicated mentoring sessions, you’ll learn how to solve real-world, industry-aligned case studies.

 

Tailored learning solutions

Flexible pricing options

Enterprise-grade learning management system (LMS)

Enterprise dashboards for individuals and teams

24X7 learner assistance and support

 

 

 

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